'Our mission has only begun': Zohran Mamdani, Sanders and AOC rally the faithful ahead of New York City mayoral race.

Just over a week before the NYC mayor's race on 4 November, approximately 13,000 supporters filled the Queens stadium for the “NYC Not For Sale” rally, headlined by representative Alexandria Ocasio-Cortez, senator Bernie Sanders and the mayoral hopeful assemblyman Mamdani.

The historic open-air venue was filled to capacity. New Yorkers of diverse ages and origins came together, but it was the youthful attendees that seemed to bring the excitement.

Many characterized the rally as a significant moment. It was a moment of togetherness, frustration and optimism all at once. For Hayley Miller, 23, of Queens, the motivation to attend was simple: “I’m here because the system is broken, to be honest with you … and I feel like we should bring about reform as a country, and New York City is definitely the place to start.”

Audience Enthusiasm and Views

For a local resident, 29, who lives nearby in Forest Hills, the vibe of the event signaled something he hasn’t felt in local politics in a long time. “It’s exciting that someone who actually might make a difference is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be engaged now, then when is the right moment?”

Another local, Emily, 29, shared a comparable excitement: “I think it’s inspiring to be a part of this energy. We even went out to cast ballots earlier today because we were preparing to be psyched for everything that he’s for.”

The diversity of the audience reflected the city itself. Longtime residents, newcomers, working youth and older adults all were present. For an attendee, 68, from Queens, it was his initial campaign event of the election season. “I’m here because, well, I want to hear what they have to say, and there’s no other strong contenders, in my opinion,” he said.

Major Topics and Public Priorities

For Mitch, the primary concerns facing NYC right now are “safety, the trains being safe, and cost of living”, adding that while he’s skeptical about whether Mamdani can fulfill all his pledges, he’s open-minded. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in open-minded, and just hoping somebody is proposing some alternatives.”

Brooklyn, 30, also from Astoria, said their main concerns were defending LGBTQ+ equality and addressing the city’s affordability crisis. “I think the assemblyman is doing a great job of addressing everything I’m worried by,” they said.

A supporter, 30, echoed that sentiment, praising Mamdani’s genuineness: “I feel like he is very genuine in his responses in a way that isn’t typically seen in most elected officials. He’s a little less empty rhetoric than usual.”

Rally Speeches and Moments

The candidate had a clear message he was aiming to communicate at the rally; inclusion is NYC’s biggest strength. At one point, he had a Jewish leader, a reverend, and an Muslim cleric all on stage together in backing his campaign. Brad Lander, a former candidate in this election, also came out to endorse Mamdani.

The senator received the biggest cheers of the evening, matched by only the mayoral candidate. Sanders spoke of the significance of electing Mamdani to the position of mayor not only for the sake of making the city more affordable, but also as a means to send a message to Trump and the wealthy elites he has in his orbit.

“Ordinary people get a single ballot,” he said. “Meanwhile, the ultra-rich get the chance to invest unlimited funds to elect the politicians they want. That is the backdrop in which this election is occurring.”

The state's leader Kathy Hochul was the only speaker met with divided reactions, with the crowd frequently breaking into chants to enthusiastically chant “Increase taxes on the wealthy!” The candidate came out at the end of her speech to, quite literally, stand with her, as if to demonstrate the audience the value of her appearance and backing.

It was a stark difference to Congresswoman AOC, who spoke just after Hochul and was met with the audience chanting her name.

When it came time for the candidate to speak, the audience had been more than adequately energized. As with the mayoral debate days earlier, he did not hesitate at criticizing Andrew Cuomo.

“Let our words resound that Cuomo can hear them tonight in his expensive rental,” the Democratic candidate said. “Let them be so loud that he can hear them even if he’s in the suburbs tonight.”

But he did not focus excessively on his opponent, instead dedicating the second part of his speech to thanking the alliance who had supported him for the past several months and helped with his record-breaking campaign.

Perhaps the most memorable moment came towards the end, when he asked anyone in the crowd who had volunteered and canvassed for his campaign to turn on their lights. The arena immediately illuminated in a multitude of bright phone lights, innumerable.

“Our work has only just begun. On 4 November we set ourselves free,” Mamdani said in his closing words.

Natasha Hunt
Natasha Hunt

Digital marketing strategist with over a decade of experience in helping businesses scale through data-driven approaches.