‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

T menace of ultra-processed foods (UPFs) is a worldwide phenomenon. Although their intake is particularly high in developed countries, forming the majority of the typical food intake in places such as the United Kingdom and United States, for example, UPFs are displacing fresh food in diets on each part of the world.

Recently, an extensive international analysis on the dangers to well-being of UPFs was published. It cautioned that such foods are exposing millions of people to persistent health issues, and called for immediate measures. In a prior announcement, a global fund for children revealed that a greater number of youngsters around the world were obese than underweight for the historic moment, as processed edibles floods diets, with the steepest rises in low- and middle-income countries.

Carlos Monteiro, an academic specializing in dietary health at the a prominent Brazilian university, and one of the review's authors, says that profit-driven corporations, not consumer preferences, are fueling the transformation in dietary behavior.

For parents, it can appear that the whole nutritional landscape is opposing them. “Sometimes it feels like we have absolutely no power over what we are putting on our child's dish,” says one mother from India. We conversed with her and four other parents from across the globe on the expanding hurdles and irritations of providing a nutritious food regimen in the time of manufactured foods.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Bringing up a child in Nepal today often feels like battling an uphill struggle, especially when it comes to food. I prepare meals at home as much as I can, but the instant my daughter leaves the house, she is surrounded by vibrantly wrapped snacks and sugary drinks. She continually yearns for cookies, chocolates and packaged fruit juices – products aggressively advertised to children. Just one pizza commercial on TV is all it takes for her to ask, “Are we getting pizza today?”

Even the school environment perpetuates unhealthy habits. Her canteen serves flavored drink every Tuesday, which she eagerly awaits. She gets a small package of biscuits from a friend on the school bus and chocolates on birthdays, and encounters a french fry stand right outside her school gate.

Some days it feels like the complete dietary landscape is working against parents who are merely attempting to raise fit youngsters.

As someone associated with the Nepal Non-Communicable Disease Alliance and leading a project called Advocating for Better School Diets, I comprehend this issue thoroughly. Yet even with my expertise, keeping my school-age girl healthy is incredibly difficult.

These constant encounters at school, in transit and online make it almost unfeasible for parents to restrict ultra-processed foods. It is not only about children’s choices; it is about a dietary structure that normalises and advocates for unhealthy eating.

And the statistics shows clearly what households such as my own are facing. A recent national survey found that over two-thirds of children between six and 23 months ate unhealthy foods, and a substantial portion were already drinking sweetened beverages.

These statistics are reflected in what I see every day. Research conducted in the region where I live reported that a notable percentage of schoolchildren were overweight and 7.1% were suffering from obesity, figures directly linked with the increase in junk food consumption and more sedentary lifestyles. Another study showed that many Nepali children eat candy or salty packaged items nearly every day, and this regular consumption is tied to high levels of oral health problems.

The country urgently needs more robust regulations, better nutritional atmospheres in schools and stricter marketing regulations. In the meantime, families will continue engaging in an ongoing struggle against unhealthy snacks – one biscuit packet at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My position is a bit unique as I was forced to relocate from an island in our chain of islands that was devastated by a powerful storm last year. But it is also part of the bleak situation that is affecting parents in a part of the world that is feeling the gravest consequences of environmental shifts.

“Conditions definitely becomes more severe if a hurricane or mountain explosion wipes out most of your plant life.”

Before the occurrence of the storm, as a nutrition instructor, I was deeply concerned about the rising expansion of convenience food outlets. Today, even local corner stores are complicit in the shift of a country once characterized by a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, packed with manufactured additives, is the choice.

But the scenario definitely worsens if a hurricane or volcanic eruption decimates most of your vegetation. Unprocessed ingredients becomes hard to find and extremely pricey, so it is incredibly challenging to get your kids to eat right.

Despite having a steady job I flinch at food prices now and have often resorted to choosing between items such as vegetables and meat and eggs when feeding my four children. Providing less food or reduced helpings have also become part of the recovery survival methods.

Also it is quite convenient when you are balancing a stressful occupation with parenting, and hurrying about in the morning, to just give the children a little money to buy snacks at school. Sadly, most school tuck shops only offer manufactured munchies and sugary sodas. The outcome of these hurdles, I fear, is an rise in the already alarming levels of chronic conditions such as type 2 diabetes and cardiovascular strain.

Uganda: ‘It’s in Every Mall and Every Market’

The sign of a major fried chicken chain towers conspicuously at the entrance of a shopping center in a urban area, tempting you to pass by without stopping at the takeaway window.

Many of the children and parents visiting the mall have never traveled past the borders of this East African nation. They certainly don’t know about the past financial depression that inspired the founder to start one of the first American international food chains. All they know is that the brand name represent all things modern.

In every mall and every market, there is quick-service cuisine for all budgets. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place city residents go to mark birthdays and baptisms. It is the children’s incentive when they get a favorable grades. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people bring fried chicken for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from morning meals to burgers.

It is the end of the week, and I am only {half-listening|

Natasha Hunt
Natasha Hunt

Digital marketing strategist with over a decade of experience in helping businesses scale through data-driven approaches.