Cocktails & Checkmates: The Young Britons Providing Chess a New Breath of Vitality

Among the most vibrant locations on a Tuesday evening in east London's famous street isn't a restaurant or a streetwear brand temporary shop, it's a chess club – or rather a chess and nightlife fusion, to be exact.

This unique venue embodies the surprising blend between chess and London's dynamic evening entertainment scene. It was founded by Yusuf Ntahilaja, in his late twenties, who launched his first chess club in the summer of 2023 at a more intimate bar in Aldgate, not too far from the current location at a popular cafe on Brick Lane.

“My goal was to create chess clubs for people who look like me and people my generation,” he explained. “Usually, chess is only placed in environments that are dominated by older people, which is not diverse sufficiently.”

Initially, there were just eight boards between sixteen people. Now, a “successful evening” at the weekly Knight Club will attract about two hundred eighty attendees.

At first glance, the venue feels closer to a music night than a traditional chess meeting. Mixed drinks are being served and music is playing, but the game boards on every table aren't just ornamental or there as a gimmick: they are all in use and surrounded by a line of onlookers waiting for their chance to play.

Jimmy Ifenayi, 24, has frequented the club regularly for the last four months. “I had no knowledge of chess prior to my first visit, and the first time I ever played, I played a game with a expert player. That was a quick victory, but it made me intrigued to study and continue enjoying chess,” she said.

“This gathering is about 50% networking and half participants genuinely wishing to engage in chess … It is a pleasant way to unwind, which avoids visiting a club to meet others my generation.”

An Activity Revitalized: The Ancient Game in the Modern Age

Lately, chess has been firmly established in the societal zeitgeist. Its appeal of digital chess proliferated during the global health crisis, establishing it as one of the most rapidly expanding internet pastimes globally. In popular culture, the streaming series The Queen’s Gambit, as well as the author's recent novel Intermezzo, have crafted a certain iconography associated with the game, which has attracted a new wave of enthusiasts.

However a great deal of this newfound attraction of the chess night is not always about the technicalities of the game; rather, it is the simplicity of social interaction that it enables, by taking a chair and playing with someone who may be a complete unknown individual.

“It's a great Trojan horse,” said one organizer, co-founder of Reference Point in London, a bookstore, library, cafe and bar, which has organized a well-attended chess club weekly since it began four years ago. Freud’s objective is to “remove chess from its elite status and make it feel like pool in a casual pub”.

“It is a really simple tool to get to know people. It kind of takes the pressure of the necessity of conversation away from interacting with people. One can handle the uncomfortable bit of introducing yourself and chatting to a new acquaintance over a game instead of with no kind of shared activity around it.”

Growing the Community: Social Gatherings Beyond the Capital

Elsewhere in the UK, Chesscafé is a recurring chess event taking place at York’s Cafe, near the city centre. “Our observation was that people are seeking places where you can go out, interact and have a good time outside of visiting a bar or nightclub,” said its creator and organiser, Karan Singh, 21.

Alongside his associate a partner, also young, Singh bought chessboards, created promotional materials and began the chess club in the start of the year, during his final year of university. In less than a year, he said their event has expanded to attract over 100 youthful players to its events.

“Such a venue has a particular connotation associated with it, about it seeming quiet. Our approach is to move in the contrary direction; it is a convivial party with chess as part of it,” he said.

Discovering and Engaging: A New Cohort of Chess Enthusiasts

Among numerous attendees, chess clubs are an entry point to the activity. Zoë Kezia, in her late twenties, is learning how to participate in chess with other visitors of chess night at the venue. She became curious in the game was piqued after an enjoyable evening dancing and engaging in chess at a previous Knight Club's occasions.

“It is a unique concept, but it functions well,” she commented. “It encourages in-person interactions instead of digital activities. It's a free third space to meet strangers. It's welcoming, you don't need to necessarily be good at chess.”

She humorously compared the trendiness of chess among young people to the superficial image of the “ostentatious intellectual”, an effort to simulate braininess while signaling the veneer of “coolness”. Whether the chess trend has fostered a genuine interest in the sport is not a notion she's entirely convinced by. “It's a wholesome phenomenon, but it’s largely a trend,” she observed. “When you compete with people who are really serious about it, it quickly becomes less fun.”

Serious Play and Community

It might seem like a bit of fun and games for those looking to use a game set as a social vehicle, but serious players certainly have their role, even if away from the main party area.

Lucia Ene-Lesikar, 22, who helps running the club,says that increasingly skilled players have formed a competitive ranking. “People who are in the league will play each other, we'll progress to early rounds, advanced stages, and then we will finally have a league winner.”

A dedicated player, 23, is a serious player and chess instructor. He joined the competition for about a year and participates at the club almost weekly. “This is a nice option to engaging in serious chess; it provides a sense of community,” he said.

“It's interesting to observe how it becomes more of a communal pastime, because previously the only individuals who played chess were those who rarely go outside; they just stayed home. It's typically only a pair competing on a game board …

“The thing appeals to me about here is that you're not really playing against the digital opponent, you're facing real people.”

Natasha Hunt
Natasha Hunt

Digital marketing strategist with over a decade of experience in helping businesses scale through data-driven approaches.